Aesop· Retailaesop.com

Apothecary minimalism · dual-typeface system From aroma, a world unfolds A design language built on restraint: parchment surfaces, humanist serifs for editorial voice, and a Swiss grotesk for every transaction. No gradients. No shadows. No noise. Discover our formulations Read the library Color palette

From aroma, a world unfolds

Aesop was established in Melbourne in 1987. Our singular aim is to formulate skin, hair and body care products of the finest quality; we investigate widely, read carefully and observe the results.

Color Palette13 tokens

background#ffffff

surface#333333

surface-elevated#f5f5f5

ink#000000

ink-muted#f6f5e8

primary#333333

on-primary#fffef2

border#ca432f

focus-ring#333333

success#22c55e

warning#f59e0b

error#ef4444

shadow-soft#d9d9d9

Buttons

TypographyGoogle Font

Hanken Groteskbrand uses Inter

display-hero

Considered companions for the considered life.

31px · 400 · -1px

display

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48px · 400 · -0.5px

heading-section

Aesop was established in Melbourne in 1987. Our singular aim is to formulate skin, hair and body care products of the finest quality; we investigate widely, read carefully and observe the results.

25px · 500 · -0.25px

heading-sub

Skin care · Hand & body · Fragrance · Home · Hair

24px · 500 · 0px

body-large

Aesop was established in Melbourne in 1987. Our singular aim is to formulate skin, hair and body care products of the finest quality; we investigate widely, read carefully and observe the results.

18px · 400 · 0px

IconsPh

Set: Ph · brand-matched

Formfocus ring

you@company.com

Password

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Card · Shapes

Browse by formulation

Aesop was established in Melbourne in 1987. Our singular aim is to formulate skin, hair and body care products of the fi…

Retail

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Heads up — a new version of the design system is available.

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FAQ

Browse by formulation

Aesop was established in Melbourne in 1987. Our singular aim is to formulate skin, hair and body care products of the finest quality; we investigate widely, read carefull…

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OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailAesop

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Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Aesop.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Aesop tokens
export const theme = {
  primary: "#333333",
  radius: "8px",
}

Calendar

March 2026

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Brand moment

Excellence in formulation is not an event. It is a practice, pursued with patience and precision.

Aesop · Retail