Format

Studio-clean SaaS minimalism with editorial warmth — near-black ink on a soft off-white canvas, a single confident coral-red accent echoing vinyl-record graphics, generous whitespace, large rounded cards, and a friendly geometric sans.

Color Palette19 tokens

background#fbfaf8

surface#ffffff

surface-soft#f4f2ee

ink#16140f

ink-secondary#5c5850

ink-muted#8c877d

primary#ec4d3a

primary-hover#d63c2a

accent-magenta#e0408c

accent-blue#3b6fe0

gray-200#e7e4dd

gray-100#efece6

gray-50#f7f5f1

link#ec4d3a

focus#3b6fe0

border#e3dfd7

border-strong#16140f

on-primary#ffffff

on-ink#fbfaf8

Buttons

TypographyGoogle Font

Poppins

display-hero

The quick brown fox

56px · 600 · -1.6px

section-heading

The quick brown fox

40px · 600 · -1.0px

card-title

The quick brown fox

24px · 600 · -0.5px

eyebrow

The quick brown fox

13px · 600 · 0.6px

body-large

The quick brown fox

20px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Format

Studio-clean SaaS minimalism with editorial warmth — near-black ink on a soft off-white canvas, a single confident coral…

none

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Format

Studio-clean SaaS minimalism with editorial warmth — near-black ink on a soft off-white canvas, a single confident coral-red accent echoing vinyl-record graphics, generou…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeAIFormat

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Format.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Format tokens
export const theme = {
  primary: "#ec4d3a",
  radius: "12px",
}

Calendar

March 2026

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Pagination

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Brand moment

Format's site presents the studio-grade calm of a modern audio-marketing SaaS: a soft, paper-warm off-white canvas () carrying near-black ink (), broken by a single confident coral…

Format · AI