Retail

Reformation

Stark black-and-white editorial retail where two colors do everything — self-hosted Newtime R carries display through caption, negative space is the art direction, and sustainable fashion wit lives entirely in the words, never the chrome.

Color Palette18 tokens

background#ffffff

surface#f2f2f2

surface-warm#f5f0eb

surface-dark#1a1a1a

ink#000000

ink-secondary#6b6b6b

on-dark#ffffff

primary#000000

on-primary#ffffff

accent-hover#333333

link-hover#6b6b6b

border#e5e5e5

border-strong#000000

shadow-soft#000000

shadow-card#c7c5c7

error#d32f2f

success#388e3c

focus-ring#000000

Buttons

TypographyGoogle Font

Playfair Displaybrand uses TimesNow

display-hero

The quick brown fox

48px · 300 · -0.5px

display

The quick brown fox

32px · 400 · 1.28px

heading-section

The quick brown fox

22px · 600 · 0px

heading-sub

The quick brown fox

16px · 700 · 0px

body-large

The quick brown fox

18px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Reformation

Stark black-and-white editorial retail where two colors do everything — self-hosted Newtime R carries display through ca…

Retail

none

badge

tab

pill

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Reformation

Stark black-and-white editorial retail where two colors do everything — self-hosted Newtime R carries display through caption, negative space is the art direction, and su…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailReformation

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Reformation.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Reformation tokens
export const theme = {
  primary: "#000000",
  radius: "8px",
}

Calendar

March 2026

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Pagination

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Brand moment

Reformation's site distills sustainable fashion into its most radical visual proposition: two colors and a great deal of empty space. The canvas is pure white () and the ink is pur…

Reformation · Retail