Retail

Drunk Elephant

Token-first design system for Drunk Elephant — a clinical skincare brand using Brown typeface, near-black charcoal on white, and product-driven candy color through packaging photography.

Color Palette18 tokens

background#ffffff

surface#f7f7f7

surface-sky#e5f5fc

ink#45474a

ink-strong#000000

ink-muted#696969

primary#3dac8e

on-primary#ffffff

primary-container#bffcf3

primary-hover#2e8a71

focus-ring#3b82f6

success#32ae88

warning#f59e0b

error#ef4444

border#45474a

border-soft#d1d1d1

border-input#000000

shadow-soft#c7c5c7

Buttons

TypographyGoogle Font

DM Sansbrand uses Brown

display-hero

The quick brown fox

145px · 300 · 0px

display

The quick brown fox

66px · 400 · -1.98px

heading-section

The quick brown fox

57px · 700 · 0px

heading-sub

The quick brown fox

24px · 700 · 0px

body-large

The quick brown fox

45px · 400 · -0.96px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Drunk Elephant

Token-first design system for Drunk Elephant — a clinical skincare brand using Brown typeface, near-black charcoal on wh…

Retail

none

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Drunk Elephant

Token-first design system for Drunk Elephant — a clinical skincare brand using Brown typeface, near-black charcoal on white, and product-driven candy color through packag…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailDrunk Elephant

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Drunk Elephant.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Drunk Elephant tokens
export const theme = {
  primary: "#3dac8e",
  radius: "5px",
}

Calendar

March 2026

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Pagination

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Brand moment

Drunk Elephant occupies a specific and confident register in the skincare market: laboratory-rigor delivered through an almost aggressively cheerful product palette. The website it…

Drunk Elephant · Retail

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