Alo Yoga· Retailaloyoga.com

Retail

Alo Yoga

Studio-to-street activewear brand where a pure white canvas and absolute black anchor every surface, uppercase Proxima Nova at weight 900 shouts confidence without a serif in sight, and zero border-radius on every CTA signals that softness is saved for the leggings.

Color Palette23 tokens

background#ffffff

surface#f2f2f2

surface-warm#e5dac6

surface-dark#000000

ink#000000

ink-secondary#605e5c

ink-muted#595959

on-dark#ffffff

primary#ceb18f

on-primary#000000

primary-container#e5dac6

swatch-navy#01305c

swatch-periwinkle#bcd4ff

swatch-blush#f8bce5

swatch-rose#ebbfc7

swatch-pink#fe87bc

swatch-brown#895e48

swatch-espresso#513b2c

border#ececec

border-medium#dedede

border-strong#a3a3a3

error#de282e

shadow-soft#000000

Buttons

TypographyGoogle Font

Barlowbrand uses proxima-nova

display-hero

The quick brown fox

60px · 700 · -1.8px

display

The quick brown fox

32px · 600 · -0.96px

heading-section

The quick brown fox

32px · 400 · 0px

heading-sub

The quick brown fox

18px · 500 · 0.9px

body-large

The quick brown fox

18px · 400 · 0.396px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Alo Yoga

Studio-to-street activewear brand where a pure white canvas and absolute black anchor every surface, uppercase Proxima N…

Retail

none

pill

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

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Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Alo Yoga

Studio-to-street activewear brand where a pure white canvas and absolute black anchor every surface, uppercase Proxima Nova at weight 900 shouts confidence without a seri…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailAlo Yoga

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Alo Yoga.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Alo Yoga tokens
export const theme = {
  primary: "#ceb18f",
  radius: "8px",
}

Calendar

March 2026

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Brand moment

Alo Yoga's interface is the visual handshake between an LA studio and a luxury DTC storefront — and it earns that positioning almost entirely through discipline. The canvas is pure…

Alo Yoga · Retail