Retail

Fishwife

Token-first design system for Fishwife — a tinned-fish brand built on retro-cannery joy, vivid illustrated color, and a warm rounded-serif personality.

Color Palette19 tokens

background#fffcf3

surface#73c3f5

surface-warm#fece59

surface-coral#fef0ed

ink#010101

ink-muted#313131

on-surface#010101

on-background#010101

primary#fdcd62

on-primary#010101

primary-container#fece59

secondary#73c3f5

on-secondary#010101

alert-red#f04a49

badge-blue#387cc0

border#010101

border-muted#e5e7eb

focus-ring#fdcd62

shadow-soft#c0b8a8

Buttons

TypographyGoogle Font

Playfair Displaybrand uses Recoleta

display-hero

The quick brown fox

70px · 600 · -1px

display

The quick brown fox

60px · 400 · 0px

heading-section

The quick brown fox

48px · 500 · 0px

heading-sub

The quick brown fox

36px · 500 · 0.9px

body-large

The quick brown fox

20px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Fishwife

Token-first design system for Fishwife — a tinned-fish brand built on retro-cannery joy, vivid illustrated color, and a…

Retail

none

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Fishwife

Token-first design system for Fishwife — a tinned-fish brand built on retro-cannery joy, vivid illustrated color, and a warm rounded-serif personality.

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailFishwife

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Fishwife.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Fishwife tokens
export const theme = {
  primary: "#fdcd62",
  radius: "9px",
}

Calendar

March 2026

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Pagination

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Brand moment

Fishwife's website reads like the inside of an illustrated tin — vivid, immediate, and almost impossibly cheerful. The homepage opens on a sky-blue panel () that feels closer to th…

Fishwife · Retail

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