Design

Middlename

Editorial studio minimalism — General Grotesque on a warm cream canvas, deep ink-navy as the single dominant color, uppercase pill buttons, generously rounded media tiles, and a restrained warm-accent palette (ochre, salmon, oxblood) used sparingly against the calm cream-and-navy base.

Color Palette11 tokens

background#faf8f4

surface#f1f1f1

surface-beige#edece9

ink#10286f

ink-on-dark#faf8f4

on-ink#ffffff

accent-ochre#d38136

accent-salmon#e09686

accent-oxblood#740700

white#ffffff

placeholder#f1f1f1

Buttons

TypographyGoogle Font

Hanken Groteskbrand uses General

hero-marquee

The quick brown fox

78px · 600 · -1px

display

The quick brown fox

28px · 600 · -0.5px

heading

The quick brown fox

24px · 600 · -0.3px

title

The quick brown fox

20px · 600 · 0px

body-large

The quick brown fox

18px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Middlename

Editorial studio minimalism — General Grotesque on a warm cream canvas, deep ink-navy as the single dominant color, uppe…

Design

none

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RING

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ELEVATED

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Heads up — a new version of the design system is available.

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Badges

SolidSoftOutlineNewv2.0

FAQ

Middlename

Editorial studio minimalism — General Grotesque on a warm cream canvas, deep ink-navy as the single dominant color, uppercase pill buttons, generously rounded media tiles…

How does it integrate with my stack?

Is there a free tier?

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OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeDesignMiddlename

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Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Middlename.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Middlename tokens
export const theme = {
  primary: "#10286f",
  radius: "8px",
}

Calendar

March 2026

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Brand moment

Middle Name is a brand studio, and its own site is the cleanest possible demonstration of its thesis: brands with "intelligence, character, and clarity." The visual system is edito…

Middlename · Design