Retail

Warby Parker

A two-typeface eyewear brand where Ivory LL's editorial serif carries every headline and ABC Social's clean grotesque handles utility — navy-deep CTAs alongside brilliant blue accents on white, full-radius pill buttons, and product photography so good the chrome barely needs to try.

Color Palette22 tokens

background#ffffff

surface#fcfbf9

surface-cool#e1e5e6

ink#121212

ink-secondary#3a434c

ink-muted#72777c

primary#1050d0

on-primary#ffffff

primary-deep#072369

on-primary-deep#ffffff

primary-container#caeaf5

primary-faded#8aa9e8

error#d6003c

error-dark#bf0025

success#09624d

warning#c93700

border#e1e5e6

border-strong#1050d0

shadow-soft#000000

shadow-card#121212

shadow-overlay#3a434c

focus-ring#414b56

Buttons

TypographyGoogle Font

Playfair Displaybrand uses Ivory LL

display-hero

The quick brown fox

70px · 400 · -0.7px

display

The quick brown fox

55px · 400 · -0.55px

heading-section

The quick brown fox

40px · 400 · -0.4px

heading-sub

The quick brown fox

30px · 400 · -0.3px

heading-small

The quick brown fox

24px · 400 · -0.24px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

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Card · Shapes

Warby Parker

A two-typeface eyewear brand where Ivory LL's editorial serif carries every headline and ABC Social's clean grotesque ha…

Retail

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FAQ

Warby Parker

A two-typeface eyewear brand where Ivory LL's editorial serif carries every headline and ABC Social's clean grotesque handles utility — navy-deep CTAs alongside brilliant…

How does it integrate with my stack?

Is there a free tier?

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OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailWarby Parker

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Warby Parker.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Warby Parker tokens
export const theme = {
  primary: "#1050d0",
  radius: "12px",
}

Calendar

March 2026

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Brand moment

Warby Parker's site is built on a clean, photographic confidence — the kind of design that trusts its products to sell themselves, then builds just enough thoughtful chrome around…

Warby Parker · Retail