Means serif · Cavendish yellow · tactile

Make Mailchimp work for you.

Mailchimp is the all-in-one marketing platform for small businesses — email, automation, and a CRM that helps you sell more stuff. The serif speaks; the sans works.

Color Palette16 tokens

background#ffffff

surface#f7f6f2

surface-dark#231e15

ink#231e15

ink-soft#403b3b

ink-secondary#5c574f

ink-muted#a6a6a6

on-dark#ffffff

primary#ffe01b

on-primary#231e15

accent-teal#004e56

accent-teal-soft#007c89

border#e3e0d6

border-strong#231e15

shadow-soft#241c15

shadow-block#231e15

Buttons

TypographyGoogle Font

Frauncesbrand uses Means Web

display-hero

Make it work for you.

64px · 400 · -1.2px

display

Grow your audience

48px · 400 · -1px

heading

Mailchimp is the all-in-one marketing platform for small businesses — email, automation, and a CRM that helps you sell more stuff. The serif speaks; the sans works.

32px · 400 · -0.5px

heading-sub

EMAIL · AUTOMATION · CRM

24px · 400 · 0px

body-large

Mailchimp is the all-in-one marketing platform for small businesses — email, automation, and a CRM that helps you sell more stuff. The serif speaks; the sans works.

20px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Grow your audience

Mailchimp is the all-in-one marketing platform for small businesses — email, automation, and a CRM that helps you sell m…

SaaS

pill

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Grow your audience

Mailchimp is the all-in-one marketing platform for small businesses — email, automation, and a CRM that helps you sell more stuff. The serif speaks; the sans works.

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeSaaSMailchimp

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Mailchimp.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Mailchimp tokens
export const theme = {
  primary: "#ffe01b",
  radius: "8px",
}

Calendar

March 2026

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Pagination

‹123…12›

Brand moment

We switched our whole funnel to Mailchimp and doubled our open rates in a quarter. It just feels like it's on our side.

Mailchimp · SaaS

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