SaaS

Mixpanel

Product-intelligence clarity — a bright white canvas with near-black ink, a single confident electric-purple accent (#7856FF) carrying every CTA and data highlight, geometric sans headlines with tight tracking, generously rounded cards, and a restrained neutral gray scale that keeps the analytics story legible.

Color Palette26 tokens

background#ffffff

surface#ffffff

surface-soft#f7f7fa

surface-ink#1c1c28

ink#16161e

ink-secondary#56565f

ink-muted#8a8a93

primary#7856ff

primary-hover#6843f0

primary-soft#efebff

accent-violet#9b7bff

data-teal#21cda4

data-amber#ffb547

data-pink#ff5c8a

gray-900#16161e

gray-700#3a3a44

gray-500#6b6b75

gray-300#c7c7cf

gray-200#e4e4ea

gray-100#f0f0f4

gray-50#f7f7fa

on-primary#ffffff

on-ink#ffffff

border#e4e4ea

badge-bg#efebff

badge-text#5a3fd6

Buttons

TypographyGoogle Font

Inter

display-hero

The quick brown fox

56px · 600 · -1.68px

section-heading

The quick brown fox

40px · 600 · -1.2px

sub-heading

The quick brown fox

28px · 600 · -0.84px

card-title

The quick brown fox

22px · 600 · -0.44px

body-large

The quick brown fox

20px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Mixpanel

Product-intelligence clarity — a bright white canvas with near-black ink, a single confident electric-purple accent (#78…

SaaS

none

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Mixpanel

Product-intelligence clarity — a bright white canvas with near-black ink, a single confident electric-purple accent (#7856FF) carrying every CTA and data highlight, geome…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeSaaSMixpanel

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Mixpanel.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Mixpanel tokens
export const theme = {
  primary: "#7856ff",
  radius: "12px",
}

Calendar

March 2026

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Pagination

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Brand moment

Mixpanel's site reads like the product it sells: a clean instrument panel for understanding behavior, where nothing distracts from the data story. The canvas is bright white () wit…

Mixpanel · SaaS