Hay· Retailhay.com

Retail

Hay

A stark white Scandinavian canvas ruled by near-black and a single deep teal, where editorial ITC Baskerville and workhorse Helvetica share the stage with full-bleed campaign photography and maximally flat geometry.

Color Palette15 tokens

background#ffffff

surface#f2f2f2

ink#0a0a0a

ink-secondary#595959

ink-muted#999999

on-dark#ffffff

primary#007565

primary-dark#005a4e

on-primary#ffffff

link-hover#3860be

focus-ring#007565

border#e0e0e0

border-strong#0a0a0a

shadow-soft#999999

shadow-warm#c7c5c7

Buttons

TypographyGoogle Font

Interbrand uses NeueHelvetica55Roman

display-hero

The quick brown fox

64px · 700 · -0.5px

display

The quick brown fox

48px · 400 · -0.25px

heading-editorial

The quick brown fox

20px · 400 · 1.1px

heading-section

The quick brown fox

32px · 400 · 0px

heading-sub

The quick brown fox

20px · 700 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Hay

A stark white Scandinavian canvas ruled by near-black and a single deep teal, where editorial ITC Baskerville and workho…

Retail

none

pill

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Hay

A stark white Scandinavian canvas ruled by near-black and a single deep teal, where editorial ITC Baskerville and workhorse Helvetica share the stage with full-bleed camp…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailHay

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Hay.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Hay tokens
export const theme = {
  primary: "#007565",
  radius: "8px",
}

Calendar

March 2026

SMTWTFS28291234567891011121314151617181920212223242526272829303112

No resultsTry adjusting your filters or search for something else.

Pagination

‹123…12›

Brand moment

Hay speaks through contrast and restraint. The canvas is an unqualified white () with a near-black ink () that reads warmer than pure black — the deliberate temperature of quality…

Hay · Retail

Similar systems

Generated from shared tags, visual DNA, category, color, type, and radius.

Filter by this ↗

Prada92%

shared styles: Minimal, Editorial, Serif · same category: Retail

Zara92%

shared styles: Minimal, Editorial, Serif · same category: Retail

Norse Projects83%

shared styles: Minimal, Editorial, Monochromatic · same category: Retail

The Row83%

shared styles: Minimal, Editorial, Serif · same category: Retail

Jil Sander83%

shared styles: Minimal, Editorial, Monochromatic · same category: Retail

Byredo82%

shared styles: Minimal, Editorial, Monochromatic · same category: Retail