Hims· Retailhims.com

Retail

Hims

Men's telehealth brand built on a warm dark-chocolate canvas, golden-amber CTAs, and Sofia Pro's generous curves — clinical confidence dressed in editorial warmth, pill-shaped everything, and parchment gradients that feel more apothecary than pharmacy.

Color Palette24 tokens

background#faf8f2

surface-canvas#392e25

surface#f2ede5

surface-soft#faf8f2

surface-dark#0a2633

surface-cream#fff5d4

surface-amber#ffc671

ink#392e25

ink-strong#000000

on-dark#ffffff

on-primary#453421

ink-secondary#453421

ink-muted#000000

primary#ffc671

primary-hover#dba855

primary-container#fff5d4

text-hover#000000

focus-ring#8a3a34

success#22c55e

warning#f59e0b

error#8a3a34

border#000000

border-light#392e25

shadow-soft#000000

Buttons

TypographyGoogle Font

Nunito Sansbrand uses sofia-pro

display-hero

The quick brown fox

62px · 400 · -3.72px

display

The quick brown fox

57px · 400 · -3.56px

heading-section

The quick brown fox

43px · 500 · -2.14px

heading-sub

The quick brown fox

29px · 500 · -0.84px

body-large

The quick brown fox

20px · 400 · -0.32px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Hims

Men's telehealth brand built on a warm dark-chocolate canvas, golden-amber CTAs, and Sofia Pro's generous curves — clini…

Retail

none

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Hims

Men's telehealth brand built on a warm dark-chocolate canvas, golden-amber CTAs, and Sofia Pro's generous curves — clinical confidence dressed in editorial warmth, pill-s…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailHims

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Hims.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Hims tokens
export const theme = {
  primary: "#ffc671",
  radius: "24px",
}

Calendar

March 2026

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Pagination

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Brand moment

Hims operates at the intersection of clinical authority and editorial warmth — a tension that defines every visual decision on the site. The primary canvas is , a deep warm brown t…

Hims · Retail