Retail

Oura

Biometric luxury system pairing Editorial New's ultralight serif with AkkuratLL's clean grotesque — a cream-and-charcoal canvas that communicates scientific authority without clinical coldness.

Color Palette21 tokens

background#f7f1e8

background-dark#000000

surface#ececec

surface-charcoal#4a4741

ink#1c1b1a

ink-secondary#4a4741

ink-muted#a8a5a0

on-dark#f7f1e8

on-primary#ffffff

primary#2a72de

primary-dark#2056a6

primary-indigo#4a4af4

success#55dc83

warning#cc612c

error#d22c15

accent-amber#ddaa61

accent-sand#e1ba8b

accent-olive#849671

border#d3d1ce

border-strong#4a4741

shadow-soft#999999

Buttons

TypographyGoogle Font

DM Serif Displaybrand uses PP Editorial New

display-hero

The quick brown fox

110px · 300 · -5.5px

display

The quick brown fox

80px · 100 · -2px

heading-section

The quick brown fox

80px · 300 · -2px

heading

The quick brown fox

48px · 200 · 0px

heading-sub

The quick brown fox

40px · 300 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

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Card · Shapes

Oura

Biometric luxury system pairing Editorial New's ultralight serif with AkkuratLL's clean grotesque — a cream-and-charcoal…

Retail

none

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

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Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Oura

Biometric luxury system pairing Editorial New's ultralight serif with AkkuratLL's clean grotesque — a cream-and-charcoal canvas that communicates scientific authority wit…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailOura

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Oura.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Oura tokens
export const theme = {
  primary: "#2a72de",
  radius: "8px",
}

Calendar

March 2026

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Brand moment

Oura occupies an unusual position in health technology — it is a luxury object worn on the finger, a scientific instrument measuring physiological signals, and a consumer digital p…

Oura · Retail