Media

Atlas Obscura

Adventure-editorial design system for a hidden-wonders travel publication — warm parchment canvas, deep teal brand presence, and a proprietary serif-display pair that turns every story into a field note.

Color Palette21 tokens

background#f5f2ee

surface#ffffff

surface-dark#1c3a35

ink#292624

ink-secondary#78726c

on-background#292624

on-surface#292624

on-primary#ffffff

primary#1c3a35

primary-hover#2a5248

primary-container#e0ede9

accent-warm#a16a3a

accent-warm-dark#895a31

primary-color#ad8f68

text-hover#a16a3a

focus-ring#1c3a35

focus-tint#e0ede9

border#d9d5cf

border-soft#e8e4de

shadow-soft#c7c5c7

error#d93b3b

Buttons

TypographyGoogle Font

Lorabrand uses atlasobscura

display-hero

The quick brown fox

48px · 400 · -0.5px

display

The quick brown fox

36px · 400 · 0px

heading-section

The quick brown fox

42px · 600 · 0.5px

heading-sub

The quick brown fox

28px · 600 · 0.84px

body-large

The quick brown fox

24px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Atlas Obscura

Adventure-editorial design system for a hidden-wonders travel publication — warm parchment canvas, deep teal brand prese…

Media

none

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

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Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Atlas Obscura

Adventure-editorial design system for a hidden-wonders travel publication — warm parchment canvas, deep teal brand presence, and a proprietary serif-display pair that tur…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeMediaAtlas Obscura

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Atlas Obscura.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Atlas Obscura tokens
export const theme = {
  primary: "#1c3a35",
  radius: "4px",
}

Calendar

March 2026

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Pagination

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Brand moment

Atlas Obscura's visual identity feels like the inside cover of a weathered travel journal. The canvas is not white but warm parchment () — a deliberate departure from the clinical…

Atlas Obscura · Media

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