Hey· Productivityhey.com

Productivity

Hey

An opinionated email product by 37signals built on a white-plus-warm-parchment canvas, a single bruising violet as the sole CTA color, two custom typefaces (Really Sans Large and Moniker), and a deliberate rainbow of categorical badge colors — confident, anti-corporate, and unmistakably loud.

Color Palette30 tokens

background#ffffff

surface#ffffff

surface-parchment#edeae6

ink#231c33

ink-secondary#736c83

on-dark#ffffff

primary#5522fa

primary-hover#6629ff

primary-container#d5d2ff

on-primary#ffffff

cobalt#0074e4

teal#5fddc5

yellow#f5d652

canary#fff5ca

orange#f87917

coral#f95c5c

coral-dark#ec4343

salmon#ec8580

green#299850

green-light#16ba5b

sky#b6dbff

lavender#d5d2ff

purple#7700a2

pink#cf6fb6

pink-light#efdaf5

success#299850

error#f95c5c

border#edeae6

border-muted#d6d2cc

shadow-soft#231c33

Buttons

TypographyGoogle Font

Shantell Sansbrand uses Really Sans Large

display-hero

The quick brown fox

83px · 900 · 0px

display

The quick brown fox

83px · 900 · 0px

heading

The quick brown fox

48px · 850 · 0px

heading-sub

The quick brown fox

40px · 900 · 0px

body-large

The quick brown fox

32px · 400 · -0.5px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Hey

An opinionated email product by 37signals built on a white-plus-warm-parchment canvas, a single bruising violet as the s…

Productivity

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Hey

An opinionated email product by 37signals built on a white-plus-warm-parchment canvas, a single bruising violet as the sole CTA color, two custom typefaces (Really Sans L…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeProductivityHey

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Hey.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Hey tokens
export const theme = {
  primary: "#5522fa",
  radius: "12px",
}

Calendar

March 2026

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Pagination

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Brand moment

HEY arrives on a pure white canvas with the bearing of a product that has never once worried about looking like enterprise software. The whole surface is white with occasional warm…

Hey · Productivity

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