Retail

Ilia

Token-first design system reference for Ilia — a skin-first clean beauty brand whose visual language blends warm naturalistic neutrals, a proprietary grotesk, and generous photography-led layouts.

Color Palette21 tokens

background#ffffff

surface#f5f3f0

surface-warm#e5e7eb

ink#271f1f

ink-secondary#5e5047

ink-muted#756e65

on-background#271f1f

on-surface#271f1f

primary#271f1f

on-primary#ffffff

primary-container#f5f3f0

text-hover#2f2525

focus-ring#271f1f

focus-tint#5e5047

error#ef4444

success#22c55e

warning#f59e0b

info#0ea5e9

border#e5e7eb

border-strong#271f1f

shadow-soft#271f1f

Buttons

TypographyGoogle Font

DM Sansbrand uses Post Grotesk

display-hero

The quick brown fox

80px · 300 · -3.2px

display

The quick brown fox

60px · 300 · -2.56px

heading-section

The quick brown fox

32px · 300 · 0px

heading-sub

The quick brown fox

24px · 300 · -0.96px

body-large

The quick brown fox

20px · 300 · -0.4px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Ilia

Token-first design system reference for Ilia — a skin-first clean beauty brand whose visual language blends warm natural…

Retail

none

pill

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Ilia

Token-first design system reference for Ilia — a skin-first clean beauty brand whose visual language blends warm naturalistic neutrals, a proprietary grotesk, and generou…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailIlia

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Ilia.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Ilia tokens
export const theme = {
  primary: "#271f1f",
  radius: "8px",
}

Calendar

March 2026

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Pagination

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Brand moment

Ilia occupies a precise territory in the clean beauty spectrum: not the austere pharmacy-white minimalism of clinical skincare, and not the plush editorial excess of prestige perfu…

Ilia · Retail