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KEI· Designkei-inc.jp
Design

KEI

Quiet Japanese editorial minimalism — a warm paper-white canvas, near-black sumi ink, and a single restrained vermilion accent. Serif display type with generous tracking, vast whitespace as "keshiki" (景色, scenery), and hairline borders. Brand essence rendered as visual experience, not information.

Color Palette17 tokens
background#f7f5f0
surface#ffffff
surface-soft#efece5
ink#1a1a18
ink-secondary#4a4843
ink-muted#8a877f
primary#c4452f
primary-hover#a8371f
border#d9d5cc
border-strong#bdb8ad
on-primary#ffffff
on-ink#f7f5f0
gray-900#1a1a18
gray-700#4a4843
gray-500#8a877f
gray-300#cac6bd
gray-100#e7e3da
Buttons
TypographyGoogle Font
Shippori Mincho
display-hero

The quick brown fox

56px · 500 · 0.5px
display-jp

The quick brown fox

44px · 500 · 4px
section-heading

The quick brown fox

32px · 500 · 1px
card-title

The quick brown fox

22px · 500 · 0.5px
eyebrow

The quick brown fox

12px · 500 · 3px
IconsLucide
Set: Lucide · brand-matched
Formfocus ring
Email
you@company.com
Password
••••••••
Card · Shapes

KEI

Quiet Japanese editorial minimalism — a warm paper-white canvas, near-black sumi ink, and a single restrained vermilion…

Design
none
xs
sm
md
Elevation
RING
CARD
ELEVATED
Controls
On
Off
✓Checked
Unchecked
Selected
Option
Alerts
Heads up — a new version of the design system is available.
Saved. Your changes are live across all surfaces.
Some tokens are missing a contrast-safe pairing.
Couldn’t reach the server. Retry in a moment.
Badges
SolidSoftOutlineNewv2.0
FAQ
KEI
Quiet Japanese editorial minimalism — a warm paper-white canvas, near-black sumi ink, and a single restrained vermilion accent. Serif display type with generous tracking,…
How does it integrate with my stack?
Is there a free tier?
Tabs
OverviewActivitySettings
DayWeekMonth
Stats
48.2k
Active users
+12.4%
$12.8k
MRR
+3.1%
99.9%
Uptime
−0.02%
Table
MemberPlanStatus
AQAvery QuinnPro Active
JLJordan LeeTeam Pending
SRSam RiveraFree Active
Avatars
AQJLSR+5
AQ
Avery Quinn
Online · Owner
Slider · Progress
Volume62%
Storage used78%
Tooltip · Popover
Brand-styled tooltipHover target

Keyboard shortcuts

Press ⌘K to open the command menu, ? for help.

Navigation bar
Banner
NewKEI just shipped a refreshed design system.Read more →
Pricing
Pro
$24 /mo
  • Unlimited projects
  • Priority support
  • Custom domains
Stepper
CartDetails3Payment4Review
Breadcrumb
HomeDesignKEI
Menu
Profile
Settings
Billing
Sign out
Toast
Changes savedUndo
You have 3 new updates
Activity
Avery created a new project
2h ago
Jordan left a comment
5h ago
Sam shipped v2.0
1d ago
Notifications
AQAvery Quinn invited you to KEI.
2 minutes ago
JLJordan Lee approved your design tokens.
1 hour ago
SRSam Rivera mentioned you in a thread.
Yesterday
Code
theme.ts
// KEI tokens
export const theme = {
  primary: "#c4452f",
  radius: "8px",
}
Calendar
March 2026
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Brand moment

KEI is a Japanese brand-design studio, and its website is the studio's own thesis made visible: brand essence rendered as visual experience rather than raw information. The guiding…

KEI · Design

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