Oatly· Retailoatly.com

Retail

Oatly

Token-first design system reference for Oatly — an off-white editorial grid of black ink borders, condensed uppercase type, flat offset shadows, and irreverent copywriting that turns every container into a mini-manifesto.

Color Palette20 tokens

background#fffef6

surface#ffffff

surface-alt#f6f6f6

ink#000000

ink-secondary#444444

primary#2c622c

on-primary#ffffff

primary-container#68c74e

accent-brown#a0632d

accent-red#e43e39

accent-blue#24356a

accent-yellow#fdcf85

hover-color#888888

success#68c74e

warning#fdcf85

error#e43e39

border#000000

border-soft#222222

focus-ring#000000

shadow-soft#000000

Buttons

TypographyGoogle Font

Barlow Condensedbrand uses Margo Pro

display-hero

The quick brown fox

72px · 700 · -0.5px

display

The quick brown fox

48px · 700 · -0.25px

heading-section

The quick brown fox

32px · 700 · 0px

heading-sub

The quick brown fox

27px · 500 · 0px

body-large

The quick brown fox

24px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Oatly

Token-first design system reference for Oatly — an off-white editorial grid of black ink borders, condensed uppercase ty…

Retail

none

pill

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Oatly

Token-first design system reference for Oatly — an off-white editorial grid of black ink borders, condensed uppercase type, flat offset shadows, and irreverent copywritin…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailOatly

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Oatly.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Oatly tokens
export const theme = {
  primary: "#2c622c",
  radius: "5px",
}

Calendar

March 2026

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Pagination

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Brand moment

Oatly's web presence is a broadsheet pinned to a warm cream wall. The canvas is — a warm off-white that feels printed rather than digital, as though the entire site were inked on o…

Oatly · Retail

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