OpenAI

Restrained clarity — OpenAI Sans with gentle negative tracking, pure-white canvas, achromatic ink, pill-shaped pill buttons with whisper-light borders, and extreme whitespace as the hero's main event.

Color Palette16 tokens

background#ffffff

surface#f9f9f9

surface-overlay#f1f1f1

ink#000000

ink-secondary#666666

ink-tertiary#999999

on-primary#ffffff

primary#000000

nav-link-default#666666

nav-link-hover#000000

focus-ring#005fcc

border#e5e7eb

border-alpha#1f1f1f

shadow-soft#f7f7f7

shadow-medium#f0f0f0

shadow-strong#3f3f3f

Buttons

TypographyGoogle Font

Interbrand uses OpenAI Sans

display-hero

The quick brown fox

48px · 500 · -1.44px

heading-section

The quick brown fox

28px · 600 · 0.3px

heading-card

The quick brown fox

22px · 500 · -0.22px

body-lead

The quick brown fox

18px · 500 · -0.18px

body

The quick brown fox

17px · 400 · -0.17px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

OpenAI

Restrained clarity — OpenAI Sans with gentle negative tracking, pure-white canvas, achromatic ink, pill-shaped pill butt…

none

card

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

OpenAI

Restrained clarity — OpenAI Sans with gentle negative tracking, pure-white canvas, achromatic ink, pill-shaped pill buttons with whisper-light borders, and extreme whites…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeAIOpenAI

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to OpenAI.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// OpenAI tokens
export const theme = {
  primary: "#000000",
  radius: "24px",
}

Calendar

March 2026

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Pagination

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Brand moment

OpenAI's website is an exercise in radical restraint — a design system that operates by subtraction. The page is almost entirely white (), with pure-black () text and not a single…

OpenAI · AI

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