Patagonia· Retailpatagonia.com

Retail

Patagonia

Token-first design system reference for Patagonia.

Color Palette13 tokens

background#ffffff

surface#03245c

surface-elevated#f5f5f5

ink#000000

ink-muted#0e7c4a

primary#000000

on-primary#ffffff

border#cc1f1f

focus-ring#ffffff

success#22c55e

warning#f59e0b

error#ef4444

shadow-soft#d9d9d9

Buttons

TypographyGoogle Font

IBM Plex Sansbrand uses Helvetica Neue

display-hero

The quick brown fox

64px · 400 · -1px

display

The quick brown fox

48px · 400 · -0.5px

heading-section

The quick brown fox

42px · 500 · -0.25px

heading-sub

The quick brown fox

29px · 500 · 0px

body-large

The quick brown fox

20px · 400 · 0px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Patagonia

Token-first design system reference for Patagonia.

Retail

none

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Patagonia

Token-first design system reference for Patagonia.

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailPatagonia

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Patagonia.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Patagonia tokens
export const theme = {
  primary: "#000000",
  radius: "8px",
}

Calendar

March 2026

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Pagination

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Brand moment

Patagonia's website is the digital expression of a 50-year-old outdoor outfitter that has earned the right to act like a magazine, a manifesto, and a catalog at once. The page open…

Patagonia · Retail