Retail

Rare Beauty

Inclusive beauty design system grounded in warm cream surfaces, a single deep-rose brand accent, and editorial serif-plus-sans typography that pairs Selena Gomez's self-acceptance mission with quiet, approachable luxury.

Color Palette17 tokens

background#fff7e7

surface#ffffff

surface-subtle#f5f0e8

ink#000914

ink-secondary#464545

on-background#000914

on-surface#000914

primary#7f2549

on-primary#ffffff

primary-container#f5e0e9

text-hover#982c58

focus-ring#7f2549

focus-tint#f5e0e9

error#c0392b

border#e8e0d5

border-subtle#f0e8d8

shadow-soft#c0bbb4

Buttons

TypographyGoogle Font

Cormorant Garamondbrand uses Ogg

display-hero

The quick brown fox

48px · 400 · 0.5px

display

The quick brown fox

32px · 400 · 0.5px

heading-section

The quick brown fox

21px · 400 · 0.5px

heading-sub

The quick brown fox

16px · 700 · 0px

body-large

The quick brown fox

20px · 400 · 1px

IconsLucide

Set: Lucide · brand-matched

Formfocus ring

you@company.com

Password

••••••••

Card · Shapes

Rare Beauty

Inclusive beauty design system grounded in warm cream surfaces, a single deep-rose brand accent, and editorial serif-plu…

Retail

none

pill

Elevation

RING

CARD

ELEVATED

Controls

Off

✓Checked

Unchecked

Selected

Option

Alerts

Heads up — a new version of the design system is available.

Saved. Your changes are live across all surfaces.

Some tokens are missing a contrast-safe pairing.

Couldn’t reach the server. Retry in a moment.

Badges

SolidSoftOutlineNewv2.0

FAQ

Rare Beauty

Inclusive beauty design system grounded in warm cream surfaces, a single deep-rose brand accent, and editorial serif-plus-sans typography that pairs Selena Gomez's self-a…

How does it integrate with my stack?

Is there a free tier?

Tabs

OverviewActivitySettings

DayWeekMonth

Stats

48.2k

Active users

+12.4%

$12.8k

MRR

+3.1%

99.9%

Uptime

−0.02%

Table

Member	Plan	Status
AQAvery Quinn	Pro	Active
JLJordan Lee	Team	Pending
SRSam Rivera	Free	Active

Avatars

AQJLSR+5

Avery Quinn

Online · Owner

Slider · Progress

Volume62%

Storage used78%

Tooltip · Popover

Brand-styled tooltipHover target

Navigation bar

Banner

Pricing

Pro

$24 /mo

Unlimited projects
Priority support
Custom domains

Stepper

CartDetails3Payment4Review

Breadcrumb

HomeRetailRare Beauty

Toast

Changes savedUndo

You have 3 new updates

Activity

Avery created a new project

2h ago

Jordan left a comment

5h ago

Sam shipped v2.0

1d ago

Notifications

AQAvery Quinn invited you to Rare Beauty.

2 minutes ago

JLJordan Lee approved your design tokens.

1 hour ago

SRSam Rivera mentioned you in a thread.

Yesterday

Code

theme.ts

// Rare Beauty tokens
export const theme = {
  primary: "#7f2549",
  radius: "8px",
}

Calendar

March 2026

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Pagination

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Brand moment

Rare Beauty carries Selena Gomez's founding proposition — that beauty should feel like self-expression, not self-correction — into every pixel of its digital presence. The canvas i…

Rare Beauty · Retail