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Standard Hotels· Retailstandardhotels.com
Retail

Standard Hotels

White-on-dark editorial typographic system anchored by Trade Gothic Bold Condensed and a defiant fire-engine red — boutique hospitality rendered as a broadside, not a brochure

Color Palette19 tokens
background#ffffff
surface#f2f2f2
surface-dark#212529
ink#212529
ink-secondary#555555
ink-muted#888888
on-background#212529
on-surface#212529
primary#ee2324
on-primary#ffffff
primary-dark#ca1e1f
text-hover#ee2324
focus-ring#ee2324
border#c5c7c7
border-dark#212529
on-dark#ffffff
shadow-hard#ffffff
shadow-hard-red#ee2324
shadow-soft#999999
Buttons
TypographyGoogle Font
Barlow Condensedbrand uses TradeGothicBoldCondTwenty
display-hero

The quick brown fox

97px · 300 · -0.48px
display

The quick brown fox

59px · 400 · -1.78px
heading-section

The quick brown fox

52px · 500 · -0.48px
heading-sub

The quick brown fox

42px · 500 · -0.48px
heading-tertiary

The quick brown fox

36px · 500 · -0.48px
IconsLucide
Set: Lucide · brand-matched
Formfocus ring
Email
you@company.com
Password
••••••••
Card · Shapes

Standard Hotels

White-on-dark editorial typographic system anchored by Trade Gothic Bold Condensed and a defiant fire-engine red — bouti…

Retail
none
sm
pill
Elevation
RING
CARD
ELEVATED
Controls
On
Off
✓Checked
Unchecked
Selected
Option
Alerts
Heads up — a new version of the design system is available.
Saved. Your changes are live across all surfaces.
Some tokens are missing a contrast-safe pairing.
Couldn’t reach the server. Retry in a moment.
Badges
SolidSoftOutlineNewv2.0
FAQ
Standard Hotels
White-on-dark editorial typographic system anchored by Trade Gothic Bold Condensed and a defiant fire-engine red — boutique hospitality rendered as a broadside, not a bro…
How does it integrate with my stack?
Is there a free tier?
Tabs
OverviewActivitySettings
DayWeekMonth
Stats
48.2k
Active users
+12.4%
$12.8k
MRR
+3.1%
99.9%
Uptime
−0.02%
Table
MemberPlanStatus
AQAvery QuinnPro Active
JLJordan LeeTeam Pending
SRSam RiveraFree Active
Avatars
AQJLSR+5
AQ
Avery Quinn
Online · Owner
Slider · Progress
Volume62%
Storage used78%
Tooltip · Popover
Brand-styled tooltipHover target

Keyboard shortcuts

Press ⌘K to open the command menu, ? for help.

Navigation bar
Banner
NewStandard Hotels just shipped a refreshed design system.Read more →
Pricing
Pro
$24 /mo
  • Unlimited projects
  • Priority support
  • Custom domains
Stepper
CartDetails3Payment4Review
Breadcrumb
HomeRetailStandard Hotels
Menu
Profile
Settings
Billing
Sign out
Toast
Changes savedUndo
You have 3 new updates
Activity
Avery created a new project
2h ago
Jordan left a comment
5h ago
Sam shipped v2.0
1d ago
Notifications
AQAvery Quinn invited you to Standard Hotels.
2 minutes ago
JLJordan Lee approved your design tokens.
1 hour ago
SRSam Rivera mentioned you in a thread.
Yesterday
Code
theme.ts
// Standard Hotels tokens
export const theme = {
  primary: "#ee2324",
  radius: "8px",
}
Calendar
March 2026
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Brand moment

The Standard Hotels website does not announce itself like a luxury hotel. There is no golden serif dissolving over marble. The canvas opens dark — near-black soaked with editorial…

Standard Hotels · Retail

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